In 59 days, Chic Vintage published 125 posts across four channels — multiplying engagement by 3.5×, lifting impressions 56%, and growing a Knoxville-rooted audience past 4,400 followers.
Chic Vintage is an independently owned vintage clothing boutique in Knoxville, Tennessee, curating second-hand and one-of-a-kind pieces for a regional audience of style-driven shoppers.
With limited paid spend and a small in-house team, the brand needed its organic social presence to do real commercial work — driving discovery, foot traffic, and a sense of community around the storefront.
81% of the audience now lives on Instagram (3,641), with Facebook contributing another 18% (783). Both grew through organic discovery, not paid amplification.
Saves, shares, comments and reactions — the signals of genuine interest — more than tripled period over period, led by a 153% lift on Instagram.
More than 192k content impressions across the channel mix — and 168 measurable brand-awareness actions, up 229% from the prior period.
| Channel | Followers | Posts | Engagement | Impressions / Views |
|---|---|---|---|---|
Instagram @chicvintageknox | 3,641 Primary channel | 43 | 3,046 +153% | 122.9k Steady |
Facebook Chic Vintage Knoxville | 783 +783 new | 42 | 612 +2,000% posts | 62.9k Views |
Google Business Chic Vintage | — | 25 | 469 +11,625% | 4,055 Search |
TikTok @chic.vintage.knox | 24 New | 15 | 100 Activated | 2,247 Views |
Reels and carousels did the heavy lifting — 43 posts produced 73% of total engagement, with profile visits up 73% to 4,851. Instagram is unambiguously the brand's demand-creation engine.
Facebook moved from near-zero publishing to 42 posts in the window, capturing 783 net-new followers and 62.9k views — proof that consistent cadence alone can reopen a dormant channel.
Twenty-five GBP posts produced an outsized lift in local search visibility, and review volume jumped 1,325% to 57 — a powerful credibility signal for in-market shoppers searching on Maps.
A 15-video pilot validated TikTok as a viable channel. Peak follower activity clusters in evenings (8–11pm), giving a clear scheduling signal for the next phase.
Scaling from a near-dormant publishing schedule to 125 posts produced a 250% engagement lift and a 56% impressions lift — proof that consistent presence, not paid spend, drove the result.
81% of total fans and 73% of total engagement live on Instagram. Future creative investment compounds fastest here — and warrants a dedicated weekly slot for Reels.
Google Business engagement grew 11,625% and reviews grew 1,325%, while Facebook impressions reactivated from zero — together turning local-search and social into a single discovery surface.
“In 59 days, Chic Vintage moved from posting at an audience to building one — with measurable lift across every channel that matters to the storefront.”